![]() People don’t have time to trawl through pages and pages of results until they find a restaurant or hotel relevant to their search. Between Siri and Google Assistant, 20% of mobile Google searches are conducted via voice search, and thanks to the rise of Amazon Echo and Google Home devices, this percentage will surely be on the rise.' This is, in part, due to the rise of voice search. '64% of searches are four words or more, and we're seeing a growing number of these longer-form conversational search queries that help people find the exact information they're looking for. HubSpot has found that the way people are searching is drastically changing: You’ll have noticed now that you only have to type in a couple of words in the search bar before the predictive feature kicks in and offers you a range of popularly searched-for sentences, making your search extra easy and really specific. But as the volume of search pages increased, and it became more difficult to find exactly what you wanted, it became common practice to type entire sentences into search engines. Once upon a time, searchers would type one or two keywords into Google and get all the answers they needed. ![]() Whatever stage you’re at, this post offers you tips on how to clear up your content with HubSpot, helping it rank more highly and getting your business seen by more prospects. ![]() It could be that you haven’t created your first pillar page yet, or maybe you have and just aren’t sure how to check if the content you’re creating is mapped effectively to it. This includes viewing traffic by source, topic cluster, device type, country, and more. If your external URL doesn't validate within that time, you may need to take additional action based on the validation status message. This process should finish within 20 seconds. In fact, as I explore below in a series of videos, I’ve used it every day for the past month. Use HubSpots traffic analytics tool to view website traffic data. When attaching an external page to a topic or subtopic, the SEO tool will automatically validate the URL to track internal and inbound links. The HubSpot SEO tab is our ‘tool of the moment’. Remember that magical scene in Mary Poppins where the mysterious nanny uses her powers to turn the nursery from a pigsty into an immaculately ordered room? Well, sadly ESM Inbound can’t offer you the same service for your own home (goodness knows, I could do with it myself) but we can help you tidy up your virtual content ‘in the most delightful way.’ ![]()
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